573 Rue Sylvani, Opposite Maison du Bois, Akwa-Douala, Cameroon, BP:7204
Rappelez moi !
The  key  to  successful  personal  branding  is  knowing  who  it  is  you  are  trying  to   attract.  Many  people's  attempts  at  branding  have  failed  because  they  were   marketing  that  brand  to  the  wrong  audience.  It's  often  not  the  brand  that's  at   fault,  or  the  product,  service  or  person  behind  that  brand,  but  rather  the   audience.  It's  a  given  that  people  respond  to  things  they  like  and  things  that   attract  them.  Many  of  these  triggers  are  cultural  or  generational.  Some  may   depend  on  education  or  political  and  spiritual  beliefs...
Who Is Your Audience?

The  key  to  successful  personal  branding  is  knowing  who  it  is  you  are  trying  to   attract.  Many  people's  attempts  at  branding  have  failed  because  they  were   marketing  that  brand  to  the  wrong  audience.  It's  often  not  the  brand  that's  at   fault,  or  the  product,  service  or  person  behind  that  brand,  but  rather  the   audience.  It's  a  given  that  people  respond  to  things  they  like  and  things  that   attract  them.  Many  of  these  triggers  are  cultural  or  generational.  Some  may   depend  on  education  or  political  and  spiritual  beliefs.  Others  rely  upon  hobbies  or   interests.  The  thing  to  remember  is  that,  in  today's  online  market,  there  are  as   many  potential  audiences  as  their  are  brands  to  attract  them.  The  greater  variety   of  brands  that  exist,  the  greater  the  needs  of  the  audience  for  variety.


  If  you  are  of  a  certain  age,  you  can  remember  a  time  before  cable,  before  on   demand  and  before  streaming.  Way  back  then,  visual  entertainment  came  over   the  airwaves  and  the  only  wires  in  the  house  carried  electricity.  TV  in  those  days   offered  about  four  channels,  on  average.  (Five,  if  you  you  count  public   broadcasting.)  As  a  viewer,  or  a  consumer  of  media,  you  turned  on  the  TV  and   watched  what  was  available.  The  average  viewer,  or  audience  member,  was   content  with  these  choices  for  two  reasons.  First,  there  was  no  alternative  and   second,  they  didn't  know  any  better.


    Slowly,  however,  as  technology  increased,  so  did  the  number  of  channels  and   viewing  options.  This  increased  number  of  channels  meant  that  many  different   potential  interests  could  be  served.  People  didn't  know  that  watching  a  network   totally  devoted  to  shopping  could  be  interesting,  until  the  technology  allowed   such  a  network  to  be  a  reality.  As  time  went  on,  and  channel  volume  kept   increasing,  even  more  specialized  programing,  as  well  as  the  audience  it  served   began  to  occur.  Shopping  channels  became  sporting  goods  channels  became   hunting  knife  channels.  The  technology  allowed  the  smaller  brands  to  find  the   audience  they  needed.


  This  example  explains  the  situation  that  exists  online  today.  If  you  have  a  product   or  service,  no  matter  how  obscure  or  specialized,  you  can  develop  an  audience   that  will  appreciate  what  you  sell.  The  key  is  in  understanding  that  high-­‐end   hunting  knives  will  not  sell  well  to  people  who  like  jewelry.  You  need  to  realize   what  target  audience  you  are  aiming  for  and  then  hit  the  mark  that  will  make  that  audience  clamor  for  what  you're  selling.  When  you  know  your  audience,  that   audience  will  appreciate  your  brand.