573 Rue Sylvani, Opposite Maison du Bois, Akwa-Douala, Cameroon, BP:7204
Rappelez moi !
You  may  have  heard  the  term  "personal  branding"  and  wondered  what  it  was  all   about.  You  may  have  also  thought  that  whatever  branding  was,  it  didn't  apply  to   you.  If  this  was  the  case,  you  couldn't  have  been  more  wrong.  This  is  the  age  of   social  media.  Communications  are  quick  and  to  the  point.  Impressions  matter   because,  more  than  ever,  time  counts...
Selling by yourself !!

You  may  have  heard  the  term  "personal  branding"  and  wondered  what  it  was  all   about.  You  may  have  also  thought  that  whatever  branding  was,  it  didn't  apply  to   you.  If  this  was  the  case,  you  couldn't  have  been  more  wrong.  This  is  the  age  of   social  media.  Communications  are  quick  and  to  the  point.  Impressions  matter   because,  more  than  ever,  time  counts.  Clicks,  views  and  likes  define  who  sets   trends  and  who  follows  trends.  In  this  world  of  instant  expertise,  branding   matters.  It  matters  a  lot.
  So,  why  should  you  care  about  branding?  Well,  we  are  all  interconnected  like   never  before.  One  person  has  the  potential  to  reach  thousands  of  other  people   with  the  flick  of  a  finger  and  without  every  leaving  home.  One  result  of  this  is  that   a  pointed  comment,  a  funny  joke  or  a  helpful  piece  of  information  has  a  naturally   larger  audience  with  a  resulting  greater  reach.  This  increases  the  power  of   personal  communication.  This  is  just  a  fancy  way  of  saying  that  social  media  has   increased  the  power  of  you.

  Today,  no  matter  what  you  do  for  a  living,  no  matter  what  your  interests  and  no   matter  your  goals,  you  are  selling  yourself.  That's  right.  Each  time  you  use  social   media  to  communicate  you  are  pitching  others  to  like  your  ideas,  your  outlooks   and  you  abilities.  Whether  you  like  it  or  not,  your  personality  and  lifestyle  have   become  a  commodity.  This  is  not  necessarily  a  bad  thing.

  Before  the  internet,  and  the  age  of  information  and  communication,  personal   reach  was  limited  to  the  people  who  you  could  physically  contact.  This  small  circle   of  people  might  have  considered  you  the  smartest  or  the  funniest  or  the  most   persuasive  person  they  had  ever  met.  However,  this  was  about  as  far  as  your   direct  reputation  could  go.  Of  course,  your  circle  could  mention  you  to  other   people  they  knew,  but  you  had  no  way  of  influencing  those  people  directly.   Because  they  had  never  met    you,  they  could  form  no  opinion  as  to  your  abilities.   Therefore,  you're  potential  fame  or  ability  to  make  money  or  influence  opinion   was  limited  by  the  fact  that  you  could  only  personally  reach  so  many  people  in   one  lifetime.

  As  we've  discussed,  this  has  all  changed.  In  fact,  the  vary  nature  of  our  social   game  has  changed.  We  "know"  people  in  a  much  different  way  than  the  previous  generation.  Our  reputations  are  based  upon  more  and,  at  the  same  time,  less.  The   concept  of  "friendship"  is  broader  and,  simultaneously,  weaker.  In  this  world,  you   are  selling  yourself.  You  are  a  brand.  The  sooner  you  realize  this  fact,  the  more   successful  you  will  be.