Who Is Your Audience?
The
key
to
successful
personal
branding
is
knowing
who
it
is
you
are
trying
to
attract.
Many
people's
attempts
at
branding
have
failed
because
they
were
marketing
that
brand
to
the
wrong
audience.
It's
often
not
the
brand
that's
at
fault,
or
the
product,
service
or
person
behind
that
brand,
but
rather
the
audience.
It's
a
given
that
people
respond
to
things
they
like
and
things
that
attract
them.
Many
of
these
triggers
are
cultural
or
generational.
Some
may
depend
on
education
or
political
and
spiritual
beliefs...