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Tips  for  Your  Small  Business
By EKO MARKET TEAM | |
A lot of information that you come across online really focuses on how to grow and market your online business using the internet. What is not covered as often is how to use the internet, and other resources, to grow your small offline business. This article will give you some great tips for how to do exactly this...
There  Is  No  Difference  Between  Brick  And  Mortar  And   Electronic
By EKO MARKET TEAM | |
There  is  no  substitute  for  positive  customer  experience  when  building  a  brand.   Your  aim  should  always  be  to  satisfy  your  customers.  After  all  a  satisfied  customer   is  a  happy  customer.  Happy  customers  are  more  likely  to  become  repeat   customers.  In  addition,  a  happy  customer  is  much  more  likely  to  be  willing  to  leave   you  a  positive  review  or  recommend  you  to  friends  and  family...
Your  Offline,  Online  Newsletter
By EKO MARKET TEAM | |
Have you thought about using the concept of an online newsletter to help promote your offline business? If not, this is an idea that you really want to take a closer look at. A newsletter is basically a short magazine that provides your customers with helpful information. Of course, you want to promote your products within this newsletter, but as more of a soft sell...
Who  Is  Your  Audience?
By EKO MARKET TEAM | |
The  key  to  successful  personal  branding  is  knowing  who  it  is  you  are  trying  to   attract.  Many  people's  attempts  at  branding  have  failed  because  they  were   marketing  that  brand  to  the  wrong  audience.  It's  often  not  the  brand  that's  at   fault,  or  the  product,  service  or  person  behind  that  brand,  but  rather  the   audience.  It's  a  given  that  people  respond  to  things  they  like  and  things  that   attract  them.  Many  of  these  triggers  are  cultural  or  generational.  Some  may   depend  on  education  or  political  and  spiritual  beliefs...
What  Is  Personal  Branding  And  Why  Should  I  Care?
By EKO MARKET TEAM | |
Whether  we're  aware  of  it  or  not,  we  are  all  affected  by  branding.  It  is,  and  has   been,  a  persuasive  and  pervasive  force  in  the  marketplace  for  decades.  It  is  a   powerful  marketing  tool  that  has  been  proven,  time  and  again,  to  have  influenced   people's  purchasing  choices.  It  is  designed  to  work  in  concert  with  basic  conscious   and  subconscious  factors  to  affect  decision  making...
Using  Local  Events  to  Promote  Your  Offline  Business
By EKO MARKET TEAM | |
If you run a small business in your community one way to get more exposure is by taking part in business related activities in your area. You are trading your time for dollars but in exchange you are being given the chance to promote your business to a much wider audience...
Selling  Yourself  In  The  Age  Of  Communication?
By EKO MARKET TEAM | |
You  may  have  heard  the  term  "personal  branding"  and  wondered  what  it  was  all   about.  You  may  have  also  thought  that  whatever  branding  was,  it  didn't  apply  to   you.  If  this  was  the  case,  you  couldn't  have  been  more  wrong.  This  is  the  age  of   social  media.  Communications  are  quick  and  to  the  point.  Impressions  matter   because,  more  than  ever,  time  counts...