573 Rue Sylvani, Opposite Maison du Bois, Akwa-Douala, Cameroon, BP:7204
Rappelez moi !
An  important  step  in  the  process  of  developing  a  personal  brand  is  deciding  who  it   is  you  want  to  be.  This  doesn't  mean  who  you  want  to  be  as  a  brand.  When   branding,  it  is  always  the  better  choice  to  be  yourself.  After  all,  there  is  only  one   you.  What  better  brand  could  there  be?  No,  what  is  meant  behind  deciding  who   you  want  to  be  is  directed  at  who  you  want  to  be  in  the  future...

I An  important  step  in  the  process  of  developing  a  personal  brand  is  deciding  who  it   is  you  want  to  be.  This  doesn't  mean  who  you  want  to  be  as  a  brand.  When   branding,  it  is  always  the  better  choice  to  be  yourself.  After  all,  there  is  only  one   you.  What  better  brand  could  there  be?  No,  what  is  meant  behind  deciding  who   you  want  to  be  is  directed  at  who  you  want  to  be  in  the  future.  Where  do  you   want  to  live?  How  do  you  see  yourself?  What  do  you  see  yourself  doing?  In  short,   what  are  your  goals?

  It's  important  to  dream  about  the  future.  It's  only  by  imagining  different  futures   that  we  can  begin  to  choose  from  the  possibilities  that  destiny  may  hold.  When   we  dream,  we  test  the  waters,  so  to  speak.  We  try  on  potentialities  to  see  which   ones  might  fit  best.  It's  a  necessary  process.  However,  it  can  also  be  a  dangerous   one.
  Dreaming  is  dangerous  when  it  becomes  the  be  all  and  end  all.  If  all  you  do  is   dream,  you  can  never  make  your  dreams  come  true.  In  order  to  that,  you  have  to   decide  on  the  dream  that's  right  for  you  and  take  positive  steps  to  turn  that  dream   into  reality.  This  involves  a  certain  amount  of  decisionmaking,  some  mental   toughness  and  the  ability  to  look  at  your  goals  realistically.

  You  see,  there  is  a  difference  between  a  dream  and  a  goal.  The  dream  is  more   tentative.  The  goal  is  firm.  The  dream  is  a  possibility.  The  goal  should  be  a   probability.  The  dream  is  subject  to  change.  The  goal  is  not.  These  are  important   differences.  They  are  also  differences  that  many  people  don't  recognize  or,  even   worse,  choose  to  ignore.  Take  a  cold,  hard  look  at  the  dream  that  you've  selected   to  be  your  goal.  Look  at  the  ins  and  outs.  Don't  avoid  looking  at  the  bad.  If  you   don't  weigh  the  good  points  against  the  bad,  you're  going  to  be  in  for  either  a   rude  awakening  when  you  reach  your  goal  or  a  disappointment  when  you  don't.
  When  you  set  firm  goals,  it  becomes  easier  to  brand  yourself,  your  products  and   your  services.  The  confidence  of  knowing  where  you're  going  translates  into   personal  stability.  Your  personal  stability,  in  turn,  translates  into  greater   acceptance  of  your  brand  over  time.  When  your  customers  trust  you,  they  also   trust  your  brand.  Because,  after  all,  you  are  your  brand.