Have you thought about using the concept of an online newsletter to help promote your offline business? If not, this is an idea that you really want to take a closer look at. A newsletter is basically a short magazine that provides your customers with helpful information. Of course, you want to promote your products within this newsletter, but as more of a soft sell...

The  key  to  successful  personal  branding  is  knowing  who  it  is  you  are  trying  to   attract.  Many  people's  attempts  at  branding  have  failed  because  they  were   marketing  that  brand  to  the  wrong  audience.  It's  often  not  the  brand  that's  at   fault,  or  the  product,  service  or  person  behind  that  brand,  but  rather  the   audience.  It's  a  given  that  people  respond  to  things  they  like  and  things  that   attract  them.  Many  of  these  triggers  are  cultural  or  generational.  Some  may   depend  on  education  or  political  and  spiritual  beliefs...

Whether  we're  aware  of  it  or  not,  we  are  all  affected  by  branding.  It  is,  and  has   been,  a  persuasive  and  pervasive  force  in  the  marketplace  for  decades.  It  is  a   powerful  marketing  tool  that  has  been  proven,  time  and  again,  to  have  influenced   people's  purchasing  choices.  It  is  designed  to  work  in  concert  with  basic  conscious   and  subconscious  factors  to  affect  decision  making...