573 Rue Sylvani, Opposite Maison du Bois, Akwa-Douala, Cameroon, BP:7204
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Whether  we're  aware  of  it  or  not,  we  are  all  affected  by  branding.  It  is,  and  has   been,  a  persuasive  and  pervasive  force  in  the  marketplace  for  decades.  It  is  a   powerful  marketing  tool  that  has  been  proven,  time  and  again,  to  have  influenced   people's  purchasing  choices.  It  is  designed  to  work  in  concert  with  basic  conscious   and  subconscious  factors  to  affect  decision  making...
What  Is  Personal  Branding  And  Why  Should  I  Care?

Whether  we're  aware  of  it  or  not,  we  are  all  affected  by  branding.  It  is,  and  has   been,  a  persuasive  and  pervasive  force  in  the  marketplace  for  decades.  It  is  a   powerful  marketing  tool  that  has  been  proven,  time  and  again,  to  have  influenced   people's  purchasing  choices.  It  is  designed  to  work  in  concert  with  basic  conscious   and  subconscious  factors  to  affect  decision  making.  If  it's  doing  the  job  correctly,   the  customer  isn't  even  aware  of  this  influence  or  affect.  Branding  is  amazing,   almost  magical,  in  it's  ability  to  impact  opinion  and,  with  the  development  of   technology,  that  ability  has  grown  exponentially.


  The  best  way  to  understand  the  power  of  branding  is  to  look  at  a  few  examples.  If   you  were  shown  a  picture  of  a  stylized  arch  that  happened  to  be  a  yellowish  gold   in  color,  what  would  be  your  first  thought?  What  if  you  heard  someone  say  the   words  "golden  arches"?  I  suspect  that  nearly  everyone's  knee  jerk  reaction  to   these  stimuli  would  be  the  same,  whether  they  approved  or  enjoyed  the   underlying  product  or  not.  Let's  try  a  couple  further  examples.  What's  your  first   thought  when  you  hear  the  word  "apple"?  How  about  when  you  see  a  picture  of  a   stylized  apple  in  silhouette  with  a  bite  taken  out  if  it?    How  about  a  stylized  black   and  white  mermaid  surrounded  by  a  circular  green  border?  Each  of  these   examples  probably  caused  you  to  instantly  think  of  the  particular  product  or   business  they  are  associated  with.  You  likely  had  no  conscious  choice  in  the   matter.  You  read  the  description  and  you  thought  of  the  product.  This  connection


  happens  even  quicker,  and  more  uncontrollably,  when  you  can  see  the  brand.  The   point  is,  these  brands  do  what  they  are  supposed  to  do.  You  see  and  you  make  a   connection.   So,  why  should  you  be  branding  yourself?  Well,  there  are  numerous  reasons.   Maybe  you  have  a  business.  It  is  priceless  to  have  your  face  be  associated  with   that  business.  Think  about  Steve  Jobs  and  Apple  or  Walt  Disney  and  the  DIsney   Studios.  The  face  becomes  the  logo.  Maybe  you're  offering  a  product  or  service.   The  way  you  present  yourself  on  social  media  is  a  way  for  people  to  associate  you   with  that  product  or  service.  If  people  find  you  likable  or  memorable,  in  any  way   and  for  any  reason,  they  will  associate  that  emotion  with  what  you  sell.  You  are   your  business.  Why  not  be  the  brand  for  that  business  as  well.