Have you thought about using the concept of an online newsletter to help promote your offline business? If not, this is an idea that you really want to take a closer look at. A newsletter is basically a short magazine that provides your customers with helpful information. Of course, you want to promote your products within this newsletter, but as more of a soft sell...

The  key  to  successful  personal  branding  is  knowing  who  it  is  you  are  trying  to   attract.  Many  people's  attempts  at  branding  have  failed  because  they  were   marketing  that  brand  to  the  wrong  audience.  It's  often  not  the  brand  that's  at   fault,  or  the  product,  service  or  person  behind  that  brand,  but  rather  the   audience.  It's  a  given  that  people  respond  to  things  they  like  and  things  that   attract  them.  Many  of  these  triggers  are  cultural  or  generational.  Some  may   depend  on  education  or  political  and  spiritual  beliefs...

Whether  we're  aware  of  it  or  not,  we  are  all  affected  by  branding.  It  is,  and  has   been,  a  persuasive  and  pervasive  force  in  the  marketplace  for  decades.  It  is  a   powerful  marketing  tool  that  has  been  proven,  time  and  again,  to  have  influenced   people's  purchasing  choices.  It  is  designed  to  work  in  concert  with  basic  conscious   and  subconscious  factors  to  affect  decision  making...

If you run a small business in your community one way to get more exposure is by taking part in business related activities in your area. You are trading your time for dollars but in exchange you are being given the chance to promote your business to a much wider audience...

You  may  have  heard  the  term  "personal  branding"  and  wondered  what  it  was  all   about.  You  may  have  also  thought  that  whatever  branding  was,  it  didn't  apply  to   you.  If  this  was  the  case,  you  couldn't  have  been  more  wrong.  This  is  the  age  of   social  media.  Communications  are  quick  and  to  the  point.  Impressions  matter   because,  more  than  ever,  time  counts...

In this article we will look at several ways you can market your small offline business. One good way to get more exposure for your business is to sponsor local events. This can be as simple as donating some money to a local cause. Or you might be at a point where you could provide shirts for one of the local kids sports teams..

Perception  is  everything.  As  human  beings,  it's  how  we  understand  the  world.  We   perceive  what  our  senses  tell  us.  We  learn  from  these  perceptions.  We  also  learn   from  experience.  Positive  experiences  cause  positive  reinforcement.  This  means   that  when  something  pleases  us,  we  desire  to  experience  this  pleasure  again.   Obversely,  negative  experiences  cause  negative  reinforcement.  This  means  that   when  something  hurts  us,  we  avoid  that  experience  in  the  future  as  a  way  of   avoiding  the  pain...

If you are looking to expand the reach of your small offline business there are several ways you can achieve this. While you can use the internet to reach out to customers, you can also just become more active in your community. Let's take a look...