There  is  no  substitute  for  positive  customer  experience  when  building  a  brand.   Your  aim  should  always  be  to  satisfy  your  customers.  After  all  a  satisfied  customer   is  a  happy  customer.  Happy  customers  are  more  likely  to  become  repeat   customers.  In  addition,  a  happy  customer  is  much  more  likely  to  be  willing  to  leave   you  a  positive  review  or  recommend  you  to  friends  and  family...